Media is indeed one of the most influencial communication channels today. Be it through the internet, TV, or radio, the information that the media releases can have a big impact to the entire public's opinions, mindset, and decisions.
Thus, it's very important that the media stays truthful no matter what. Distortion of information could lead to unfavorable circumstances like misled public awareness or public ignorance. The existing quality of media we have today isn't perfect, and it takes everything to change it.