General Mills sold three
sizes of cereal cheerios at $2.99, $3.99, and $4.49 each. Selling
tactic used by the company is psychology pricing. General Mills used this
technique to
encourage customers to respond on emotional levels rather than logical ones.
Setting
the price of the cereal at $2.99 is proven to attract more consumers than setting
it at $3.00, even though the difference is only $.01. Consumers are said to put
more attention on the first number on a price tag than the last.
