By '70% off' the text means that there is a discount of 70% on the item, in other words we are only paying 30% of the original value of the item. Therefore if we multiply 30% by the value of the item, we will find the price. This is done below:
[tex]\begin{gathered} \text{price}=220\cdot30\text{ \%} \\ \text{price}=220\cdot\frac{30}{100} \\ \text{price}=220\cdot0.3 \\ \text{price}=66 \end{gathered}[/tex]The price of the with discount coat is $66