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For a study to accurately reflect a target population behavior, it must use measures both reliable and valid.

What is population?

Typically, when someone uses the word "population," they are referring to the entire population of a given area, such as a city or town, region, country, continent, or the entire world. Governments commonly conduct censuses to estimate the number of residents living within their jurisdiction. A census is a method for gathering, analyzing, condensing, and disseminating information on a population. In genetics, a population is a collection of organisms in which any two members can reproduce with one another. A breeding community that regularly exchanges gametes to produce offspring who are generally viable is known as a gamodeme. Additionally, it implies that every person belongs to the same species.

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