Fiber one cereal costs about the same as apple jacks, boo berry, multigrain cheerios, cinnamon toast crunch, Crispix, and corn flakes. this is an example of status quo pricing.
In status quo pricing, you choose to sell your product at a set price that everyone else is selling their product to.
An oft-cited example of status quo pricing is the soft drink industry. Prices for bottles of soda tend to be fairly constant, whether it's a Coca-Cola product or a Pepsi product. and Pepsi typically represents the status quo when it comes to pricing.
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