Norma is morally similar to Judson Webb, while Arthur is morally similar to Judson's Expense.
We can reach this conclusion because:
Judson is the main character of "Ruthless" and decides to poison a bottle of whiskey to kill the person who is stealing whiskey from him but ends up drinking from the bottle and dying.
Norma and Arthur, in "Button Button" are a couple with economic problems who will receive a lot of money if they press a button that causes the death of someone they don't know. Arthur doesn't want to press the button, but Norma presses it and causes Arthur's death.
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