Match the item with the section of the marketing plan it belongs in. To match the items, click the item, and then click the section.
Match the item with the section of the marketing plan it belongs in.



To match the items, click the item, and then click the section.

The amount you plan to spend on each promotional strategy.

Marketing message

The number of sales you plan to have in the next year.

Product description

Strengths and weaknesses of other companies that provide similar products.

Other marketing goals

The message about your product's benefits that you plan to convey to your target market.

Budget

The percentage of customers who say they are highly satisfied in your customer profile survey.

Competition

The qualities you want to have people associate with your product.

Pricing

A list of the product's features.

Market research

How the cost of your product will support your brand image and marketing message.

Brand image goals

A description of general economic trends and how they are likely to affect the target market.

Promotional strategies

Ways you will communicate with your target market.

Financial goals