Aldi is a chain of discount supermarkets based in Germany. The company has recently started opening stores across the United States. Based on this information, the product development strategy being pursued by Aldi is known as a _______ strategy.
Aldi has recently started to open its supermarket chains in the US based on its market development. Market development is a technique to identify a new market or a new growth strategy. It is a way to target new market segments and new customers. Many firms and organizations use market development technique to expand their businesses locally and internationally.
