Answer:
Behavioral Analytics
Explanation:
A big part of business intelligence, behavioral analytics extracts information from data and uses it to predict future trends and identify behavioral patterns.
Behavioral analytics is an area of data analytics that focuses on providing insight into the actions of people, usually regarding online purchasing.
Behavioral analytics includes extracting demographic and geographic data, and also goes deeper by profiling a user’s past activity, in order to identify behavioral patterns and uses it to predict future trends.
