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A set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, or ideas is known as:_________.A. a SWOT analysis.B. the STP process.C. the marketing mix.D. market segmentation.E. marketing research.

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Answer:

E. marketing research.

Explanation:

Market research is the way toward deciding the viability of any service or product through research led directed with potential customers / consumers. Market research permits an organization to find the objective market and get opinions and other suggestions from customers about their likeness for the product or services. There are two types of market research Quantitative and Qualitative.

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