During Super Bowl 50, Taco Bell unveiled its latest offering for the U.S. market, the "quesalupa," a hybrid of a quesadilla and a chalupa. Here, Taco Bell was using a ________ strategy.
A product development strategy basically requires that a company continuously offer new products or services in an attempt to gain a competitive advantage over its rivals. Or it can also modify existing products or services so that they appear to be new, and offer them as new. In this case, Taco Bell mixed two existing products to create a new product.
