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Revenues and intangible benefits such as referrals and feedback a consumer brings to the seller over an average period of their relationship, less the amount the company must spend to acquire, market to, and service the customer is known as the _____.

Respuesta :

ofentsemaphalla

Answer:

Customer Lifetime Value (CLV)

Explanation:

A customer's lifetime value, or Customer Lifetime Value (CLV), is the total amount of money that a customer is expected to spend during their lifetime on your business or on your products.

It is a prominent figure to understand because it helps you decide how much money to invest in the acquisition of new customers and the retention of existing products.