Which of the following is not an example of corporate competitive intelligence? A. car manufacturers offering sales incentives based on rival offers B. banks tracking home loans C. airlines changing hundreds of fares daily in response to competitor tactics D. consumers comparing product offers online

Respuesta :

Answer:

D. consumers comparing product offers online

Explanation:

Corporate Competitive Intelligence is a set of strategies that companies adopt based on competing services to try to adopt a sales policy that will increase their market share. The mechanisms of competitive intelligence are diverse, such as research on rival prices, tracking market offers, price coverage, and so on. However, online consumer research is not a corporate strategy. This is an individual rational consumer strategy that seeks to buy the product at a lower price.